Playa del Carmen takes a decisive step toward establishing itself as a leading wellness destination with the official launch of the first stage of the Wellness Route, a journey designed to offer comprehensive and healthy experiences for both tourists and locals.
The Secretary of Tourism, Estefanía Hernández, emphasized the importance of the project: “The Wellness Route is a reality thanks to the commitment of Mayor Estefanía Mercado, because wellness should not be a privilege, but a right accessible to the entire community and our visitors.”
According to Hernández, this initiative aims to combine tourism, health, and community participation, offering activities that encourage introspection, connection with nature, Mayan ancestral wisdom, and the richness of local culture. “Achieving wellness is no easy task; it requires discipline, dedication, and collaboration, and this collective effort marks the beginning of an ecosystem that will continue to grow,” the official explained.
Among the sites included in the Wellness Route are Xaman Ha Cave, Pawatunes, the Maya Arch, and the Lighthouse—iconic locations where participants can enjoy physical activities, meditation, cultural workshops, and relaxation spaces. The initiative reinforces Playa del Carmen’s commitment to healthy lifestyles, inclusion, and sustainable development, while building its identity as a comprehensive wellness destination.
However, the local tourism industry faces challenges. As reported by REPORTUR.mx, Offner Arjona, president of the Association of Small Hotels of Playa del Carmen, noted that low rates and high costs have reduced hotel occupancy, forcing some establishments to consider layoffs and adjust services.
The Wellness Route thus presents an opportunity to revitalize tourism in Playa del Carmen, offering unique experiences that connect wellness, culture, and nature, while addressing the need to balance the economic sustainability of the hotel sector.