Playa del Carmen is moving forward with a strategy aimed at reducing its reliance on the traditional appeal of sun and beach. Under the leadership of Estefanía Hernández, the local Tourism Office is implementing a diversification plan that focuses on gastronomy, wellness, pet-friendly services, as well as cultural and sports activities.
A New Culinary Proposal
Through the Playa Spice program, more than 120 restaurants are offering special promotions and discounts that invite both residents and visitors to rediscover the city through its cuisine. This initiative, developed in alliance with Canirac, seeks to position Playa del Carmen as a destination with a unique culinary identity, capable of attracting a wide audience and generating economic activity during low seasons.
Wellness and Holistic Experiences
Wellness tourism has become a central pillar of this strategy. Dedicated routes now include meditation areas across public beaches, complemented by the participation of over 25 companies specialized in health and wellness. The goal is to create a product that blends nature, relaxation, and wellbeing in a single destination.
In parallel, the development of a pet-friendly route addresses the growing demand from travelers who bring their pets along. This is an expanding segment with strong potential in the U.S. market, expected to generate significant economic impact in the coming years.
Culture and Sports All Year Round
Cultural and sports events are also driving diversification. Food festivals, traditional celebrations such as Janal Pixan and the Day of the Dead, Christmas festivities, and New Year’s events are designed to keep the city vibrant throughout the year.
At the same time, sports tourism continues to grow with international competitions such as professional golf tournaments and beach volleyball championships, reinforcing Playa del Carmen’s position on the global stage.
A Destination for Visitors and Residents
Beyond attracting tourists, the diversification plan also seeks to reconnect residents with their own city. Efforts such as revitalizing Fifth Avenue and encouraging local consumption highlight the importance of community participation in tourism development.
According to the Tourism Office, the goal is clear: to build a more resilient destination with a broad offer that ensures economic activity, opportunities for locals, and new experiences for travelers who choose Playa del Carmen.